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ABOUT FOUNDER

Fashion, for Parul Gandhi, was never something she stumbled into. After graduating from Pearl Academy in 2013, she spent two formative years working as a silhouette designer, refining her craft through styling projects and developing an intimate understanding of what the modern Indian woman truly deserved to wear. By 2015, that vision had crystallised into something she could no longer keep to herself.

The label she launched in 2015 was made for women who refuse to choose between glamour and grace. Her design philosophy is anchored in colour, wielded with precision, and embroidery executed with quiet intent, never dispersed carelessly. The result is ensembles that are undeniably luxurious yet never excessive.

She dresses women for their most sacred moments—trousseau, pre-bridal, occasions that call for something that feels like it was made specifically for them.

Alongside her design work, Parul has remained a devoted educator, a commitment that speaks to everything the label embodies: that enduring fashion is built on knowledge, vision, and an unwillingness to compromise on either.

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